Division of Industrial Design (DID), NUS

Client: Division of Industrial Design (DID)
Status: In development
Division of Industrial Design (DID) was founded as Singapore's first university-level course in Industrial Design specializing in design, education and research. Four big improvements were organization of the navigation and content; an expandable content to provide a measured flow of information for different projects and clients.  Updated look and feel that strike a balance between academic rigor and design aesthetic.  Pages for future and current students, faculty, staff and alumni blend a collection of projects, collaborations, news and events, each tailored for a specific audience. The delivery was to design and create HTML templates that were then integrated into their custom content management system.

Services included:
• jQuery sliding banners and navigation
• CSS + HTML Coding
• Graphic Design
• Information Architecture
• User Interface Design

Concept 1

The 1st approach was to develop a site with a simple and minimal layout, by using very little colors that complements with streamlined design.

Concept 2

The 2nd approach develop the site with overall style shaped around a contemporary and clean feeling where splashes of vivid color contrast with a bold, dark gray aesthetic background.